Continuing our series Should You Register Your Trademark? Part 2 will explore the importance of goodwill in the marketplace and why it is important to act quickly on protecting your trademark and brand. But first, it may be helpful to set out some of the basic values of trademarks to your business. The Importance of…
Written By: Lawrence A. Maxham A patent applies to a new structure, apparatus, or process that can produce an improved and useful result. Here we are focusing on trademarks. What Qualifies as a Trademark? A trademark is a mark used in trade. A mark can be words, symbols, designs (logos), or a combination that, when…
